What are 5050 Cafe Friends?

About Us

5050 Cafe Friends was founded by J.A. MacCulloch and is privately owned and situated in Auckland, New Zealand. It was created as a new way of meeting friends by forming 'online friendships' with people from the same area or people who share the same interests. Once a connection has been established, you are then able to introduce yourself using 5050's unique online intro form. It turns online friends into real-life or 'cafe friends' by enabling all members the ability to send out an invite for 5050 Coffee to meet-up at their local (or faraway) cafe. It also aims to change behaviours and attitudes around social interactions by asking everyone who joins to agree with the 5050 Protocol which put simply is about 'paying for your own coffee or going 50/50 or (5050 Coffee)'. This concept embraces gender equity which paves the way to gender equality and endeavours to make 'equality a reality' in which no party need feel in any way obligated to another.  It is not aligned with any 3rd party and verifies its members by urging them to upload a short vlog. 

5050 also contains a separate platform where cafe owners can list their cafe for free and earn extra income from their listing. 

Why 5050?

Why 5050? Going 50/50 or Dutch in a 'no strings attached, you pay for yours and I'll pay for mine' coffee is the principle behind 5050cafefriends. We believe that when each person pays for their own coffee, that this places both parties on an equal footing. By creating a level playing field for all individuals meeting in this manner, we believe that we are enabling gender equity which leads to gender equality. The word 'gender' as used here, refers to all genders including men, women and non-binary people.

  • Please bear in mind that going 50/50 in a 'no strings attached coffee' is only our recommendation. You can message and arrange to meet with someone in any manner you like. However we do not take any responsibility for the conduct or behaviour of anyone registered on the 5050cafefriends website at a first meeting and also recommend that you do not drink alcohol during the first meeting. For safety reasons, we also advise that if you choose to meet up again, that you should arrange this meeting via the 5050cafefriends website, this takes away the need to give out any personal details. 

Why Intro?

In the real world (as opposed to the online world) we believe that the best way to meet someone is by being introduced by a friend or third party. As this is not possible here online, we believe that introducing yourself using the 5050cafefriends Intro as being the next best option. By introducing yourself you are breaking the ice in a socially acceptable manner.

Why 5050 Verification? 

The 5050 Verified Badge displayed on your profile photo lets others know that you acknowledge 5050's safety guidelines and that your identity is 'Verified' by the presence of your vlog.

* Your 5050 V badge will appear on your profile photo only when you have a vlog present.

Why Vlog?

After you've been meeting people for a while, you're going to get 'fatigued' at the thought of meeting anyone new for coffee again. The concept behind vlog is not only to do with safety (a vlog can go a long way to verifying someones identity) but also it can help you to decide whether you'd actually like to meet the person in question. 

Invite for 5050 Coffee

All people who successfully join 5050 are able to invite whomever they are in communications with to their local cafe for 5050 Coffee

Sometimes you may not be interested in meeting up again with the same person twice. Don't worry, it's perfectly ok to feel that way and if this is the case, you may want to hit the Pause button. The Pause icon is located on every profile and simply sends a message to the recipient that you'd like some space or to give pause


We are nuts about privacy. We are not a corporation or aligned with any other business or website here or overseas. Our website is not based on a template. 5050 was designed and built from the ground up. We do not share information or sell information to third parties. We do not use Cookies to store personal information. We do not sell, collect or share information or data for the purposes of targeted advertising. Our registration process is simple and it's our own. The information you provide when you join is used only for the sole purpose of providing a better service. We like the idea of you being in control of your own information, not us.

  • Please be aware. As a safeguard never upload any photos, vlog, personal information or conduct yourself in a manner that you wouldn't feel comfortable sharing with the rest of the world. This is the internet and we can't  guarantee that any of your personal info is ever completely safe, although we try our best to keep it safe.


You don't have to join to 'See Who's Here' from your area. You can Search right on the Homepage. If you do decide to join, once you've registered successfully you'll be rewarded with Seven Days Free. Then if you like 5050, you can remain on the website for free by switching the auto-renew to the off position or by deactivating your account until you want to reactivate it again. Or you can cancel your account at any time.

Once upon a time, there was such a thing as the Personal Column. Or The Personals. Or Lonely Hearts. Now you can arrange to meet new people online. Only back in the day, no one ever saw what you looked like until you actually met. Oh yes - the big reveal! And messaging was reliant on the post - now called 'snail mail.' The internet has simply made meeting people faster and easier. Although we understand that uploading a profile photo and having your face 'out there' can make you feel, well, 'exposed' and uploading a vlog? Ditto. In order to make meeting new people work (unless you want to go back to snail mail) it's important you complete your profile and upload a vlog. Yes, time has moved right along - and with it - better ways of meeting new people. 

For Cafes

If you'd like your cafe to be a place for people to meet then you can Join as a Cafe and list your cafe. People can still choose your cafe if you don't list, but if you do then it's completely free and it will give your cafe a stand-out listing as a 5050 Cafe. All registered Cafe Friends can then choose your cafe to invite someone special for 5050 Coffee and you'll be able to edit your listing at any time including update your cafe photo, update your Deal of the Day, display/giveaway Date Cookies or add WOO (What's On Offer) icons.

New! Cafe owners can now (available currently in NZ only) make extra income from their listing by downloading the QR with their cafe's promo-code hidden in the Clever Cookie. When their cafe customers scan-in either on a cafe's social media page (where the Clever Cookie can be uploaded) or in a cafe's window where it can be printed out in as an A4 and displayed, it autofills the Cafe Friends registration form.  After someone has successfully registered as a Cafe Friend and completed their free trial, the cafe where the customer scanned-in can receive a payout. 

Deal of the Day 

Deal of the Day is any giveaway or promotion that your cafe happens to be offering. For instance, you may like to give away a free muffin with every coffee or offer a bottomless cup of coffee with every meal. You'll be able to set the time, date and duration of your promotion or instead you may like to just add a description of your cafe or both.

Clever Cookies

Once you've registered your cafe, you'll be able to print out and giveaway Clever Cookies or display in your cafe window or on your counter top. Every Clever Cookie offers 7 Days Free at 5050cafefriends.com and the opportunity for people to then choose your cafe to meet up at. Clever Cookies return customers to your cafe when you put one on display or give them away.

WOO (What's On Offer)

Nowadays people like to have as many options open to them as possible for example they may like to know that organic coffee is available at your cafe or that you have free wifi. Having some dietary options available or knowing that your cafe can accomodate their beloved pet or that you re-cycle may influence where they decide to go. Cafe owners/operators can choose from a selection of WOO icons to add to their listing which will show potential customers What's On Offer at your cafe.