About 5050 Cafe Friends

About Us

5050 Cafe Friends (fifty-fifty for short) is an online platform for people who wish to receive invites (Friends) to local social events and support local businesses, cafes, clubs or organisations. (Bestie Support)

We're a small team of dedicated individuals who built 5050 from the ground up in Auckland, Aotearoa NZ.  We're supporting local by making it possible for YOU to receive invites to local social events and to support local biz/org's by shooting a few funds from a Bestie Support sub. their way. We also hope to make life easier by making 'proximity' a feature of our platform - saving you time, money and travel-time.

  • Everyone these days is time-poor, so who has time for social events? By making 'proximity' a function of our platform we believe we are saving time.
  • We're saving everyone money by making it free to join as a Friend or Biz/Org (free forever). If people would like to support their local biz/org they can by choosing to upgrade to Bestie Support (B.S.). When they do, a listed biz/org will either receive a payout or the B.S.er will receive an amount to spend at that biz/org.
  • Like bullet point one, we believe that by focussing on proximity we are cutting down on travel-time, making it possible for you to receive invites and play a bigger part in your community.

For a long time now, Facebook and Instagram have ruled many of our lives, but we believe therein lies the problem. Social media platforms have succeeded in making long distance communications a non-issue but they've also made advertising revenue their priority Not people. We hope that by locals using our platform (especially by being Bestie Support) it will make everyone feel valued and that they are making an important contribution to their community.

About the 5050 part...

As we're interested in the social activity the workplace brings, we also care about attitudes and behaviours. 5050 is about gender equity leading to gender equality. All we're saying is remain independent and pay for yourself. So we've invented something called the 5050 Protocol and request that everyone who joins this platform checkboxes it to bring about an awareness for equality. This way we hope that no one feels obliged to anyone else, that this keeps people safer and that everyone feels part of a level playing field. As pay parity becomes slowly more recognised, we feel that support from people who identify as male only helps for people who identify as female to achieve independence.


How Julie Founded 5050 Cafe Friends

The Barista, The Book and The Diploma

'Some times you wonder why your life has gone the way it has, but then you realise that things have happened the way they have for a reason and that the way it has come together - all makes sense. In some ways it can feel as if things were pre-ordained and that your life’s experiences have all contributed to "what you’ve created."I realise now, that being a barista, writing a book and gaining a Diploma all contributed in some way to "the now" or how 5050 has come to be fashioned in the way it has.'

     - Julie MacCulloch, Founder 5050

The Barista

I started learning how to make a cappuccino back in about 1980 in Sydney, Australia from the Italian community. ‘I was young and it was a job. I never really thought I’d ever use that skill again as it was quite pressured, hard work and anyhow, I had dreams of becoming a film-maker. Back then, I was just the Patisserie Girl, the term barista hadn’t been coined yet.’

The Book

Desirous of wanting to create a black African/American type of female character and inspired by the William's sisters (Venus and Serena) and their gutsy tennis playing ability, they seemed like wonderful role models for children, and inspiration for a first novel. Many years on, the ‘black lives matter’ movement has been a much needed force for change. It was the racial inequality instinctively felt by her (Julie) back then, that she regarded as a close cousin of gender inequality which formed the basis for 5050.

‘I think without attempting to write that book which I’m very proud of, I wouldn’t have thought it possible to change attitudes and behaviours around gender equality. But I do think it’s possible - at least on my website as everyone has to agree to the 5050 Protocol in order to join. We have to start somewhere as females and non-binary people, but we also need the support of males to get there. Luckily they’re into it,’ says Julie.

The Diploma

Film-making was a long held dream that wasn’t possible when I was young, because there were no courses or guides available, but enabled by The Right Honourable Helen Clark who made education for single, older women such as myself accessible, it came to be. She handed me my Diploma in Film-making (which was pretty amazing for someone of her position to afford the time to do this) and I believe that none of this (5050) would have been possible without her.

Because it was only studying film-making which was transitioning from analog to digital at that time and mostly confined to Adobe applications such as Final Cut Pro that forced me to learn about computerisation. Without this experience of computers and education made available, I don’t believe I would have ever considered building a web patform such as this. Before this course and as a stay-at-home-mum, I had no ability to even send an email.

Thanks Helen - you made the impossible, possible.